Branding

Typography, colors, iconography and other graphic elements are part of a brands visual identity. They can help tell your brand story, set yourself apart from others and convey the mood and tone of your business. Having a good brand identity will leave a lasting impression on your users.

Branding

Typography, colors, iconography and other graphic elements are part of a brands visual identity. They can help tell your brand story, set yourself apart from others and convey the mood and tone of your business. Having a good brand identity will leave a lasting impression on your users.

Brand Logo
Tea Leaf Creations brand logo takes form around the Light & Airy mood board. The san serif typeface Champagne & Limousines is simple, clean and versatile. Dainty and elegant, the colors evokes calming feelings, relaxation, meditation, awe and beauty The line art illustrations of florals and leaves conveys a clean and modern aesthetic supporting a natural, organic and premium service.
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Color Palette
This color palette derived from the Light & Airy mood board focuses on the sweet nature of florals & green leaves.
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Icons & Graphic Elements
Line art drawings of florals and greens are part of Tea Leaf Creations look and feel. They help convey the dainty and elegant nature of the business. The icons and graphics are clean and simple. These graphic elements will be used throughout the website to create a cohesive experience. 
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Logo Variations
The brand logo needs to be able to adapt to various environments. Thinking through these scenarios while building a new logo will help avoid any issues when you start adding your logo to packaging, websites and marketing collateral. Below are some logo variations that can be used in different types of situations.​​​​​​​
Black & white logo, typeface only
Stacked logo version

Simplified logo for website navigation bar

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