It all starts with inspiration. In the creative process, mood boards convey different moods and tones visually around the idea you're trying to create. For a small business, creating different variations helps when you are doing market research and a competitive analysis. Depending on demographics and competition, one mood board direction might be better suited to move forward with. This will help your business establish their visual identity.
It all starts with inspiration. In the creative process, mood boards convey different moods and tones visually around the idea you're trying to create. For a small business, creating different variations helps when you are doing market research and a competitive analysis. Depending on demographics and competition, one mood board direction might be better suited to move forward with. This will help your business establish their visual identity.
