The Prototype

Rapid prototyping tools like Figma are used to make high-fidelity prototypes to give stakeholders a better idea of how their website experience will come together. They help bring mood & tone, branding, wireframes and interactions to life visually to tell a story. Prototyping can quickly help validate ideas or iterate on them to ensure the end users are top of mind.

The Prototype

Rapid prototyping tools like Figma are used to make high-fidelity prototypes to give stakeholders a better idea of how their website experience will come together. They help bring mood & tone, branding, wireframes and interactions to life visually to tell a story. Prototyping can quickly help validate ideas or iterate on them to ensure the end users are top of mind.

UX/UI Meets Visual Design
The process of creating mood boards to develop branding, and wireframes to discover interactions have combined to create a visual experience. Click the Go to Figma buttons to interact with the prototype click-through experience and discover how this project has come to life. There are snapshots below of different pages of the website as well as some marketing communication ideas that could be used in a future digital marketing campaign. 
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