Mood Board – Organic & Earthy

The idea around this mood board concept is all about nature, organic & earthy. It offers an atmosphere surrounded by lush green plants with an outdoor woodsy feel. The environment is perfect for the consumer who loves teas and plants but welcomes just about anyone. This mood board evokes feelings of being one with nature, calm, relaxation, zen and peace. It's all  natural surrounding with greens and earth tones gives off a hip, trendy and modern vibe.

Mood Board – Organic & Earthy

The idea around this mood board concept is all about nature, organic & earthy. It offers an atmosphere surrounded by lush green plants with an outdoor woodsy feel. The environment is perfect for the consumer who loves teas and plants but welcomes just about anyone. This mood board evokes feelings of being one with nature, calm, relaxation, zen and peace. It's all  natural surrounding with greens and earth tones gives off a hip, trendy and modern vibe.

Mood & Tone
Organic, natural and earthy, this mood & tone gives Tea Leaf Creations a down to earth feel. Perfect for the consumer who enjoys being surrounded by plants in a calm relaxing atmosphere.
Colour Palette
Organic, earthy, natural and cool tones.
Branding & Graphic Elements
Typography logo with simple graphic icon elements aims towards a minimalistic, modern and clean feel.
Typography
Open Sans will be used for headlines and body copy as the main web font. It will be paired with Leafy Plant, a clean rounded san-serif font that gives off a natural and organic feel.
Product Photography
Lifestyle photography in an organic environment gives the brand a natural feel.
UI Icons & Interactions
Page transitions, scroll animations and simple interactive UI icons.
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