Mood & Tone
Organic, natural and earthy, this mood & tone gives Tea Leaf Creations a down to earth feel. Perfect for the consumer who enjoys being surrounded by plants in a calm relaxing atmosphere.
Colour Palette
Organic, earthy, natural and cool tones.
Branding & Graphic Elements
Typography logo with simple graphic icon elements aims towards a minimalistic, modern and clean feel.
Typography
Open Sans will be used for headlines and body copy as the main web font. It will be paired with Leafy Plant, a clean rounded san-serif font that gives off a natural and organic feel.
Product Photography
Lifestyle photography in an organic environment gives the brand a natural feel.
UI Icons & Interactions
Page transitions, scroll animations and simple interactive UI icons.
