Mood Board – Light & Airy

The idea around this mood board concept makes aims towards trends in cafe businesses around "dainty tea time". It offers not only a gorgeous environment to relax in but promotes social gatherings with friends. This light and airy mood board evokes calming feelings, relaxation, meditation and awe. It's natural surrounding with florals and greens contrasting with light tones gives off a clean and modern aesthetic.

Go to InVision

Mood Board – Light & Airy

The idea around this mood board concept makes aims towards trends in cafe businesses around "dainty tea time". It offers not only a gorgeous environment to relax in but promotes social gatherings with friends. This light and airy mood board evokes calming feelings, relaxation, meditation and awe. It's natural surrounding with florals and greens contrasting with light tones gives off a clean and modern aesthetic.

Go to InVision
Mood & Tone
Light, airy with a sweet touch of florals and greens gives Tea Leaf Creations an organic and natural feel.
This gives the consumer a sense of comfort and relaxation surrounded by beauty.
Colour Palette
A mix of florals with greens and sweet tones.
Branding & Graphic Elements
Simple clean logo with hand drawn line art elements.
Typography
Montserrat will be used for headlines and body copy as the main web font. It will be paired with Modernline, an organic handwritten font that will be incorporated into website imagery and graphics.
Product Photography
Clean photography with good use of negative space. Pops of color compliment the product.
UI Icons & Interactions
Page transitions, scroll animations and simple interactive UI icons.
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